Our objective was to reduce the time users were spending ruminating on news. An ideal experience would be as follows: User enters —> User presses boost button —> user receives positive news bite with an option to access full story —> user shares the story to their social media with an image pre-formatted for Instagram stories or for sharing with friends —> user saves story in-app AND/OR user exits. For all intent and purposes, the interface worked and achieved our objective. During a team design thinking session I led, we discovered that a potential issue for why we weren’t retaining consistent DAUs could have been because of an isolated experience. This was an issue stemming from the aim to create a minimal, to-the-point experience, which had an adverse impact on our ability to retain a steady DAU stream.