• October 2020

    February 2021

    Team

    Lavi Ajmani (Designer) — Briana H*** (Design Director) — Regynald A*** (Fullstack Engineer) — Malone H*** (Fullstack Engineer)

    Development Period

    October 2020 - January 2021

  • Is it possible to make memories worth keeping during a pandemic? 

    Dispo reckoned with this idea as it began seed-funding to revamp and scale what was known to the general public as ‘David’s Disposable’. An all-star team was assembled to seek an answer to this question and I had the pleasure of joining some of the most curious minds tech had to offer in 2020.

  • Dispo was ready to enter the market from a fresh angle and compete with a novel experience.

    Part of the product gutting and restructure was reconciling what Dispo would be offering to users moving forward. With the latency in growth on most social medias (per my research), Dispo seemed readily positioned to offer a new angle on social media - one where moments and people outweighed the product. To aide the pursuit of living in the moment, Dispo would come to the market as a vehicle, rather than a destination. 

  • A long-term project of balancing research, testing, and active construction.

    I led multiple feature revamps in sequence, primarily due to the lack of manpower on the design team. In my role, I balanced research and testing alongside interaction designing and handoffs. As I managed research and testing, I was able to provide advance insight into what users had to say about the state of our product as we pushed updates to our beta. I remained heavily involved in the iteration process as we continued to research and test the features we were hoping to launch.

  • Creating and implementing design thinking structures and applying it to user research and testing.

    Research and testing was novel to Dispo’s core team. I was tasked with developing testing guidelines for Dispo’s beta users. We recruited five groups of users in different locations in the U.S. and kicked off a 7 day period of testing. Feedback sessions were held on the 8th day and each session lasted between 50 minutes to an hour. Structured to be open-ended, this optimized each session to favor commentary from the testers. Response to the beta application and using it in a group setting was generally positive, with 94% of individuals engaging in the newly launched Shared Rolls.

  • Launching in beta to a waitlist of over 10,000 users and social media abuzz.

    Having a live beta was critical for efficient development as the design team was developing and handing off with real-time results. Our live beta lived on TestFlight, allowing us to easily invite trusted friends to test Dispo in its least polished state. Over a period of 10 weeks, the TestFlight was in a good enough state to be shared with a more public audience. Initially invite-only, we eventually made the beta entirely open and maxed out the amount of users allowed to access a TestFlight. That was the green light to take Dispo public.